FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EQUITY: BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, & BRAND LOYALTY
نویسندگان
چکیده
Luaran yang ingin dicapai pada kajian ini menghasilkan Literature Review dari faktor-faktor penting menimbulkan Brand Equity. Telah banyak penelitian sebelumnya menemukan mempengaruhi Namun, faktor- faktor menjadi pertimbangan utama terbentuknya Equity berdasarkan telaah penelitian-penelitian relevan adalah Trust, Image, Perceived Quality, & Loyalty. Kajian memberikan kontribusi faktual dan dalam model empiris untuk dikembangkan selanjutnya.
منابع مشابه
The Role of Trust on Brand Loyalty and Brand Equity
This study aims to identify the mediating effect of trust on brand loyalty and brand equity. Three antecedents including cognitive and experiential factors are evaluated to identify their direct effects on brand loyalty and brand equity. Their indirect effects through trust are also evaluated. This study conducted a survey through both paper-based and online based survey. The respondents were 2...
متن کاملThe Effect of Perceived Benefits, Trust, Quality, Brand Awareness/associations and Brand Loyalty on Internet Banking Brand Equity
This research examines the interrelationships of trust, brand awareness/associations, perceived quality and brand loyalty in building Internet banking brand equity. The model was based on data from customers using online banking (customers of an international bank) using the PLS technique. The results suggest that perceived quality and brand loyalty are more important to explain the Internet ba...
متن کاملBrand Equity, Brand Loyalty and Consumer Satisfaction
This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal selfcongruence, brand identification and life...
متن کاملBrand Engagement and Brand Loyalty
Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...
متن کاملBrand Engagement and Brand Loyalty
Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...
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ژورنال
عنوان ژورنال: Jurnal Ilmu Manajemen Terapan (JIMT)
سال: 2021
ISSN: ['2686-4924', '2686-5246']
DOI: https://doi.org/10.31933/jimt.v2i4.459